QUESTION: When was the last time you were truly objective about your business? My guess is the answer is likely “NEVER” – and I’ll explain why.
First, a little about ‘YOU’ – the Business Owner. A good business owner typically has a great deal of knowledge about the product or service their business is providing and, overtime, develops a working knowledge about many things they never thought they would need to know. In other words, out of necessity they learn enough about a LOT of things in order to set up and then successfully oversee their entire business, not just one small piece of it.
This overarching knowledge is both the STRENGTH and the WEAKNESS of small business owners. They need the strength of seeing the organization as a whole and then the capacity to figure out how the parts work together to make up that whole. The weakness is wherever the “Blind Spot” is – and do not kid yourself, every one of us has “Blind Spots”.
SO BACK TO THE QUESTION: When was the last time you were truly objective about your business?
If your answer is “NEVER” because “It’s my business!!!”; “It’s my baby!”; “It’s an integral part of ME!”; “How can I be objective about something I love so much!”; then CONGRATULATIONS! You are like all great business owners because you love your business and can’t possibly be objective…
But more about that later.
In the meantime, have a great day!